Sprinkles
Overview
When Sprinkles opened in 2005, the world’s first cupcake bakery ushered in a new era of premium cupcakes, product innovation, and guest experience. Since then, the brand has expanded its offerings to include layer cakes, cookies, and brownies, grown its physical footprint to 25 bakeries nationwide, and launched a complete digital transformation—including cupcake ATMs. In 2018, Sprinkles implemented Olo for same-day ordering and integrated delivery. With Olo’s support, the brand added self-service kiosks to all of its bakeries and built a fully custom, front-end ordering website on the Olo API.
LINKS
of total sales are digital or self-service
increase in direct online orders
lift in check average
BACKGROUND
While many restaurant brands didn’t start their digital transformation until the pandemic, Sprinkles knew in 2017 it needed a seamless digital ordering experience that would enable guests to order ahead or place a same-day order. The brand also wanted a less manual way to input and manage third-party delivery orders.
With Olo Ordering and Rails, Sprinkles could seamlessly manage all orders—regardless of origin—from a single dashboard and give guests the cupcakes they crave exactly when they want them.
When the pandemic arrived, and Sprinkles had to rethink its bakery service model, Olo enabled the brand to turn self-service kiosks from a COVID necessity into a staple of the business. All 25 of its bakeries now feature self-service kiosks, and the brand has seen its check average increase by $2.50 due to the switch.
Sprinkles has implemented numerous digital initiatives since 2019—including a custom, front-end ordering website and back-end expo/KDS systems built on the Olo APIs—resulting in nearly 100% of Sprinkles sales now being digital.
Results with Olo
Digital sales soar
In 2019, 25% of Sprinkles’ total sales were digital. Today, 94% of sales come through digital or self-service channels.
Cashier sales decline, check average increases
With the introduction of kiosks, cashier POS sales have dropped from 70% to 6%. The convenience of self-service has freed up employees to focus on production and hospitality—and guests are responding positively, evidenced by a $2.50 lift in check average.
Double the direct orders
Since building a custom, front-end ordering website on the Olo API, Sprinkles has doubled the number of online orders placed on its direct channels—from 15% to 30%.
Partnering with Olo has allowed us to activate new digital channels quickly and strategically with minimal training or downtime in our bakeries. Today almost all of our orders are transacted on self-service or digital channels, which were fast-tracked due to Olo’s existing partner integrations and ecosystem.
More customer success
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