Turn guest data into action


Of your restaurant revenue is driven by 20% of guests


Of guests in one unified view


Data silos caused by fragmented tech solutions


Collect, analyze, and act on your guest data from one centralized hub.

Our Guest Data Platform (GDP) integrates data from dozens of restaurant-specific systems to create a unified view of close to 100% of your guests—and then extends those insights to every part of your business.

Own and control your guest data
Unify and enrich guest profiles
Insights available to all departments
No more data silos or vendor lock-in
GDP features

Connect data from dozens of sources

Get a holistic view of nearly all your guests with transactional, behavioral, profile, CRM, and offline data from dozens of restaurant systems, including:


Online ordering

Loyalty programs

Payment processors

Reservations and waitlist

Website and mobile app

Email and SMS

Surveys and reviews

Analyze guest behavior

Gain a deeper understanding of guest habits and preferences as they interact with your brand across channels. Unlock actionable insights like guest lifetime value (LTV), visit frequency, retention, guest economics, most-ordered menu items, and more.

Put your guest data to work

Automatically push your unified guest data to tools used by each department that power restaurant decisions and growth, including business intelligence, digital marketing, and menu engineering.

Optimize the restaurant menu

Identify strategic real estate sites

Make informed staffing decisions

Create hyper-targeted digital ads

Build 1:1 guest relationships

Tailor every interaction and marketing communication to each individual guest—based on their order history, dietary restrictions, visit frequency, engagement with your brand, and more—to maximize LTV.

Restaurant growth starts here

Collect, analyze, and act on data with GDP.