Turn guest data into action
Of your restaurant revenue is driven by 20% of guests
Of guests in one unified view
Data silos caused by fragmented tech solutions
GDP
Collect, analyze, and act on your guest data from one centralized hub.
Our Guest Data Platform (GDP) integrates data from dozens of restaurant-specific systems to create a unified view of close to 100% of your guests—and then extends those insights to every part of your business.
Connect data from dozens of sources
Get a holistic view of nearly all your guests with transactional, behavioral, profile, CRM, and offline data from dozens of restaurant systems, including:
POS
Online ordering
Loyalty programs
Payment processors
Reservations and waitlist
Website and mobile app
Email and SMS
Surveys and reviews
Analyze guest behavior
Gain a deeper understanding of guest habits and preferences as they interact with your brand across channels. Unlock actionable insights like guest lifetime value (LTV), visit frequency, retention, guest economics, most-ordered menu items, and more.
Put your guest data to work
Automatically push your unified guest data to tools used by each department that power restaurant decisions and growth, including business intelligence, digital marketing, and menu engineering.
Optimize the restaurant menu
Identify strategic real estate sites
Make informed staffing decisions
Create hyper-targeted digital ads
Build 1:1 guest relationships
Tailor every interaction and marketing communication to each individual guest—based on their order history, dietary restrictions, visit frequency, engagement with your brand, and more—to maximize LTV.
Restaurant growth starts here
Collect, analyze, and act on data with GDP.
