Wingstop

Ordering

Overview

Wingstop, wing and flavor experts with over 1300 locations, switched to Olo after outgrowing an existing online ordering program. The team looked to reach more of its mobile-minded guests through the new program, which is linked directly to the POS system to create technological efficiency. A leader in mobile and online innovation, Wingstop has strategic aspirations to reach 100% of digital sales in the coming years.

LINKS

Order Online

App Store

Google Play

75%

Increased online orders

500k+

App downloads

BACKGROUND

Wingstop’s made-to-order chicken wings and sides have make times of 14 minutes—perfect for the added convenience of online ordering. Wingstop approached Olo after prioritizing the improvement of mobile interfaces and commerce infrastructure. Inbound phone orders to the store weren’t allowing the brand to maximize this guest touchpoint.

Results with Olo

Explosive Digital Sales Growth

Since switching to Olo, Wingstop online ordering performance has more than quadrupled, with digital sales growing from less than 7% to over 65% today.

Increase in Spend

Digital guests spend $5 more than those placing orders in-store.

Impressive App Performance

CEO Charlie Morrison said the app “has been rated best-in-class in terms of ease of use and functionality by our guests with an industry-leading 29% conversion rate.”

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Moving forward, the Wingstop team is utilizing the flexible Olo commerce engine to develop new ordering opportunities and custom integrations.

Converting more fans to online ordering not only speeds up the ordering process - it also enables franchisees to take better care of our guests who choose to come into our restaurants.

Charlie Morrison, CEO

Wingstop